experience center & retail concept for a baijiu brand
with the first experience center in shanghai, guijiu presents itself as a brand on an international level, with a meticulously curated customer journey through the traditions of baijiu and the brand values of guijiu.
the experience center possesses an elegant, saturated and luxurious ambience, while still allowing space for personal privacy: clients can engage
with the high-quality products on display without being disturbed.
2020 inde.awards (shortlist)
design concept / schematic design / design development / ffe design / construction drawings / quality assurance / retail design guidelines
project director for IFG shanghai